What is Google Analytics ?

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers. It tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

I think it is the long awaited stats reporting tool for Adwords. You can perform the following tasks with Google Analytics, Keyword Campaign Comparison, Trend Reporting, E-Commerce, Advanced Visitor Segmentation, AdWords Integration and many more.

Google Analytics

The setup is fairly simple, just copy and paste the code into your html head tag, tell Google and you are set. Give the system 12 hours to populate the stats and you should get a breakdown of the reports. I think it would benefit Adwords users greatly because a lot of the sample reports are using Adwords. The samples also show that the reports are in graph forms not text. I should get an Adwords account to test out the full features, I wonder what happened to MSN Adcenter.

More Details & Case Studies
Features of Google Analytics

Features
Keyword Campaign Comparison
Executive Summaries
e-Commerce Reporting
GeoTargeting
AdWords Integration

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